eCommerce development is here to stay. Because of the convenience of shopping online and the wide range of options to satisfy customers’ needs, it is undeniably making people turn away from brick-and-mortar stores.
However, before any business owner or entrepreneur jumps on to develop an eCommerce website, you need to consider how you should get started with your dream eCommerce website.
For more information about how you should approach eCommerce development, you should consult a leading eCommerce development company. Since there are many eCommerce platforms available, including Magento, WooCommerce, and BigCommerce.
But among those, Shopify is highly regarded by online sellers who seek quality and efficiency together with simplicity and a wide range of features.
Read on to find out what benefits Shopify brings to the table and how those can help your eCommerce business.
What is Shopify, and why is it such a popular choice for eCommerce website development?
Well, before taking a deep dive into numerous alluring qualities, let’s learn what the Shopify platform does. There is no doubt that Shopify is a popular eCommerce platform that equips you with everything you might need or want for your eCommerce store.
Your online store can be customized by incorporating local language support and an online editor. The platform is used by more than 500,000 businesses in 175 countries.
According to backlinko, Shopify has 1.75 million merchants selling on its platform, and it powers 1.59 million live websites. Online merchants wishing to expand their online stores can take advantage of this one-stop-shop. There are a myriad of benefits Shopify has in its bag for you.
Let’s go over those, one by one.
A User-friendly Interface & Effortless Setup
Shopify is a hassle-free platform. Simple to set up and use. It is the most convenient option for a complete solution, with no technical concerns regarding development and the website’s hosting.
The platform provides the software and hosting required to create an end-to-end website. There is a compelling user interface and an incredibly simple admin interface. If you need assistance setting up your store, Shopify’s website has several tutorials, as well as plenty of guides and details about the platform.
Shopify also streamlines the process of customizing your site. With the platform’s integration capabilities, you can add enhanced features tailored to your requirements.
For instance, your site could utilize an app to gather email addresses for an email list. Or you could use an app to ensure your content is available to people with vision impairments.
Mobile-friendly and SEO Compatible
People are always connected to their phones. As a result, the majority of online shopping is done on mobile devices. Your eCommerce site will experience a significant increase in traffic if you offer a mobile-responsive version.
The most effective technique is to use a mobile responsive design, which seamlessly adjusts your content according to the visitor’s screen size. Every Shopify theme is mobile responsive, meaning that regardless of which device your customers own, they will be able to conveniently browse your entire store.
Even site creators can create mobile-friendly sites with Shopify. You can update your storefront and manage your inventory using the platform’s mobile app.
A major advantage of Shopify over other eCommerce platforms is its ability to create landing pages for campaigns.
Additionally, it supports several SEO attributes, such as customized titles and meta descriptions. This benefit comes as a boon since SEO is essential to make your web store easily accessible.
Built-in Marketing channels
Despite stiff competition, a solid marketing plan can help small businesses succeed. In Shopify, within a few clicks, you can connect your Facebook business page, Instagram, Pinterest, Amazon, and Etsy pages.
This integration enables you to advertise and promote your products since updated listings are automatically shared across all channels. Since Shopify’s analytics tools allow you to assess the effectiveness of your marketing campaign and make improvements across the board, integrating your marketing plan with your store is a simple process.
Fast loading speed and robust security
An eCommerce site’s performance is vital to its success, as it stimulates sales. It is more likely that your site will be able to retain users if your web pages load faster.
As well as providing the best payment integration among the payment providers, Shopify also offers the best service when it comes to security.
The data provided by your customers is secure because Shopify websites comply with security standards. There are no extra steps you need to take to make sure your site is secure.
PCI compliance is standard across Shopify’s stores. Featuring a built-in speed checker, users can complete payments at a nominal loading time.
Payment Integrations
The eCommerce store must maintain an effective payment process to receive payments from customers. With Debit/Credit Card, PayPal, Google Pay, Apple Pay, and many more options, your customers can check out using whatever payment system they are used to.
Along with online sales, Shopify POS is also available offline. As well as being integrated with a large number of payment gateways, it also offers its own. There are no transaction fees or credit card fees associated with its payment gateway. This gateway does not require a merchant account.
Trial period of 14 days and low fees
Try out Shopify’s free trial pack if you want to see the features for yourself. You only need to create an account, enter your contact information, and respond to a few inquiries regarding your endeavor.
You will receive a free 14-day version of Shopify after registering an account, during which you may try out all of its features. You can alter the dashboard configurations, storefront layout, language support, product filter, store setup, and add the product.
You can also create product customization, and collections, and interconnect them. Only posting your domain live is prohibited during the free trial, but Shopify offers its default principal domain in the form of “examplestore.myshopify.com”.
This platform offers affordable pricing. Hosting, fraud analysis, and customer assistance are all included in their entry-level eCommerce services, which start at $29 per month.
Additionally, there are fees associated with processing credit cards for each sale, the greatest of which is 2.9 percent plus 30 cents per transaction, which is typically paid to any corporation involved in payment processing.
Excellent Customer Support
Your store can be accessed at any time by potential customers. It’s helpful to have customer support available 24 hours a day so that issues can be resolved quickly.
With Shopify, businesses have access to round-the-clock support through email, telephone, and live chat. Especially if you’re a rookie to eCommerce, Shopify’s customer support can assist you with any questions about the launch process.
Conclusion
Among the many eCommerce platforms available, Shopify has many benefits to deliver. It is reliable, lightning-fast, and intuitive to use.
A significant benefit of Shopify is that it makes setting up your store very simple, which is helpful for first-time business owners. In the end, it’s essential to make a decision based on what’s best for your brand when choosing an eCommerce platform.
